Amazon.in offers a suite of tools designed to protect and build your brand. By selling on Amazon.in, businesses can access a vast reach, with crores of customers shopping on India’s most visited shopping destination. In 2023, over 95,000 sellers became lakhpatis, demonstrating the potential for business growth on the platform.
Benefits of Selling on Amazon.in:
- Unbeatable Reach: Access to a massive customer base across India.
- Business Growth: Opportunity for significant revenue generation.
- Sale Events: Participate in major sales events like Diwali, where many sellers have achieved their highest single-day sales.

Incentives and Support for Startups:
Amazon.in provides incentives for new brand sellers, potentially worth ₹36,000 in the form of sponsored ads and listing rewards. DPIIT (Department for Promotion of Industry and Internal Trade) registered startups receive free prioritized launch assistance.
Success Stories:
Many brands have found success on Amazon.in:
- boAt: Aman Gupta, Co-founder & CMO, considers Amazon a pillar of their success, helping them become the number one electronic brand on the platform.
- Soulflower: Natasha Tuli, Founder, notes that being one of the first beauty brands on Amazon ten years ago has led to selling over a lakh pieces every month across 7 countries.
Amazon Brand Registry:
Over 158,000 brands are in the Amazon Brand Registry.
Getting Started:
Setting up an account takes only 15 minutes, allowing businesses to quickly begin their Amazon.in seller journey. Currently, over 14 lakh businesses sell on Amazon.in. By registering, sellers can access benefits such as reduced selling fees in over 75 sub-categories, which allows you to save more as you sell more.
Elevate Your Brand’s Growth with Amazon.in and Startup India
Amazon.in offers a suite of tools designed to protect and build your brand. By selling on Amazon.in, businesses can access a vast reach, with crores of customers shopping on India’s most visited shopping destination. In 2023, over 95,000 sellers became lakhpatis, demonstrating the potential for business growth on the platform.
Benefits of Selling on Amazon.in:
- Unbeatable Reach: Access to a massive customer base across India.
- Business Growth: Opportunity for significant revenue generation.
- Sale Events: Participate in major sales events like Diwali, where many sellers have achieved their highest single-day sales.
Incentives and Support for Startups:
Amazon.in provides incentives for new brand sellers, potentially worth ₹36,000 in the form of sponsored ads and listing rewards. DPIIT (Department for Promotion of Industry and Internal Trade) registered startups receive free prioritized launch assistance.
Success Stories:
Many brands have found success on Amazon.in:
- boAt: Aman Gupta, Co-founder & CMO, considers Amazon a pillar of their success, helping them become the number one electronic brand on the platform.
- Soulflower: Natasha Tuli, Founder, notes that being one of the first beauty brands on Amazon ten years ago has led to selling over a lakh pieces every month across 7 countries.
Amazon Brand Registry:
Over 158,000 brands are in the Amazon Brand Registry.
Getting Started:
Setting up an account takes only 15 minutes, allowing businesses to quickly begin their Amazon.in seller journey. Currently, over 14 lakh businesses sell on Amazon.in. By registering, sellers can access benefits such as reduced selling fees in over 75 sub-categories, which allows you to save more as you sell more.